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From the garage to supplying F1 teams - Shadow Foam

From the garage to supplying F1 teams

Shadow Foam made the news this week! The Guardian reported that this small start up from Northwich saw our tool control foam sheets invention picked up by international companies including airlines and Formula 1 teams.

Jonathan Shone, MD an ex-shift engineer now entrepreneur and father, spent years developing a specialised material that makes organising hand tools more efficient.

Shadow Foam was originally manufactured and distributed from Jonathan’s home in Northwich until 2016. But that’s when things started to grow. So operations then moved to an industrial unit on the town’s Cosgrove Business Park.

Family man Jonathan with his tool control foam sheets product, now popularly used by Formula One, aviation businesses and home DIYers alike

Since then the product has been being used to organise the tools of Red Bull, Mercedes, and McLaren Formula 1 teams. This, as well managing tool control for major aviation businesses like Thomas Cook and British Airways.

“Our product has been years in the making and is a direct result of our customer’s feedback,” said Jonathan.

“It’s funny that I was boxing up Shadow Foam in my garage not so long ago. Now that same product is on the shelves of some of the biggest retailers like Machine Mart.

“We have just secured an additional warehouse. That will allow us to hold more stock, and the new product will help us to support further employees. We are looking to stay local as we want to support job growth here in Cheshire.”

Big ambitions

With worldwide ambitions, the company have now launched their newest tool foam product. With that, they have already achieved over 50 percent of their target sales within the first five days.

The company aims to make getting organised easier than ever before. So the new offering is a multi-layered foam that can more easily be cut and peeled. This makes it easier for even the inexperienced users to create custom size slots for items.

Losing things in a bag or a case can be a frustrating experience. But Shadow Foam hope now to put an end to that for millions.

Northwich Guardian – August 2019

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